•Digital Experience Team
Google has recently launched an innovative campaign called Googlies, designed to transform the search experience into a playful and interactive game. This initiative, developed in collaboration with Ogilvy, aims to engage users by tapping into their natural curiosity.
Googlies is a six-week campaign featuring 50 quirky questions that appear deceptively simple but reveal surprising truths when users search for them. The goal is to make the act of searching more engaging and enjoyable, turning what is typically a routine task into an opportunity for discovery and learning.
The campaign encourages users to interact with Google Search in a new way, effectively gamifying the experience. Each day during the campaign, a new "Googlie" will be released, similar to a daily crossword puzzle, enticing users to return regularly for new discoveries.
Googlies will be featured across various media, including:
This broad reach aims to integrate the campaign into everyday life, making it accessible to a wide audience.
The central theme revolves around curiosity and discovery. By presenting questions that spark interest, Googlies invites users to explore and learn, enhancing their overall search experience.
The campaign is designed to appeal to all demographics, regardless of their technical expertise. It emphasizes simplicity and relatability, making it accessible for everyone from casual users to tech enthusiasts.
"The campaign seeks not only to promote Google Search but also to create a habit-forming experience that encourages active participation rather than passive consumption."
— Sukesh Nayak, Chief Creative Officer at Ogilvy India
By focusing on engagement and delight, Googlies aims to elevate the product experience and remind users of the joy inherent in learning and discovery through search.
As artificial intelligence continues to evolve the landscape of technology interaction, Googlies represents a significant shift in how brands can creatively engage with their audiences. Through this campaign, Google hopes to set a new standard for user interaction in digital spaces.